Content that answers your customers’ questions

People rarely buy from a business they know nothing about. They read, compare and look for reassurance first. Content marketing means creating useful articles and guides that help them decide, and that show what your business knows, without pushing a sale in every paragraph.

It is an ongoing practice rather than a one-off campaign. Helpful content builds familiarity and trust over time, and gives people a reason to come back. It differs from SEO copywriting, which focuses on the key pages of your website. Content marketing is the wider body of work around them.

Content strategy

A plan for what to publish, for whom and why. We start from the questions your customers genuinely ask and the topics you can speak about with confidence.

Blog articles

Clear, researched articles written in a voice that sounds like your business. Each one has a defined reader and a clear purpose, so it helps rather than fills space.

Content planning and repurposing

A calendar you can realistically keep to, and ways to reuse one strong piece in other forms, such as a newsletter section or a few social posts.

Content marketing suits businesses whose customers need information before choosing, such as professional services, education, health and wellbeing, or specialist products. It also helps owners who know their subject well but find regular writing difficult.

People need different things at different moments. Someone who has just noticed a problem needs something other than someone who is ready to hire, and I plan content around those moments. I keep claims honest, check the facts, and look at what readers actually engage with before deciding what to make next.